Swatch Introduces 3 New (Swiss) Watches by Keith Haring

KEITH HARING´S SOLO EXHIBITION · MEET YOU MUSEUM · IN SPACE (BEIJING)

Haring, Keith

1986

Offset Print

91,4 x 63,4 cm

In 1984, Haring had already created
advertising for an event sponsored by Swatch.
Meanwhile he’d received numerous
offers to collaborate with companies and
was aware of the fact that he had to be very
selective. His decision to work with Swatch
was surely associated with his new Pop
Shop, in which he sold the watches.
K. H. P., p. 114.